Discuss the relationship between culture and public relations Essay

Discuss the relationship between culture and public relations - Essay Example Public relation practitioners, managers, and theorists have long been dealing with the concept of differences (Ainlay, Becker and Coleman 1986) and problems of communicating across cultures (Alberts 1992; Asante and Gudykunst 1989; Gudykunst 1991; Scollon and Scollon 1995; Varonis and Gass 1985; Gass and Varonis, 1991).On the other hand, some prominent public relation experts have criticized the importance of multicultural communication. This paper tries to explore the relationship between public relation and cultures while discussing about the societal and corporate cultures and their collective impact on public relation practices. Public relation practice is packed with the possibilities of embarrassments, lost opportunities, confused clients, inadequate performance, and unsatisfied expectations stemming from misunderstood cultural differences. Some prominent commentators reject the idea of multicultural communication, such as, ODwyer (1994 quoted in Banks 2000). Considering the insensitivity towards cultural differences, Banks (2000) suggests that they must get more informed about cultural diversity and get a better understanding of cultural variability and its implications for public relation practices. Banks (2000) refers to it as internalization of business; others call it globalization of business (Cheney 1999; Fitzpatrick 1992 quoted in Banks 2000, 40). Banks (2000) also notes that the research and theory on diversity in public relation is in its early phases. A diverse body of literature has emerged in order to provide practical information for training and working in multicultural settings, however, t he largest public relation study, the IABC Research Foundations "excellence project" has not directly acknowledged multicultural principles or issues; either we consider the studys development as theoretical statement or for using recommendations to improve

Business in china and korea Essay Example | Topics and Well Written Essays - 1000 words

Business in china and korea - Essay Example The conflicts with North Korea prevented South Korea from concentrating more in economic sector. In short, doing business in a country depend on many internal and external parameters. This paper briefly analyses the business prospects in Chin and Korea. Mao Zedong was succeeded in implementing a cultural revolution in China through the October revolution. But it is difficult to recognize Mao as the architect of modern China. Deng the visionary leader followed by Mao was the architect of modern China. Mao was more adamant in the implementation of the tight communist principles whereas Deng has given the communist principles more liberal look and a human face. Mao was more focussed on ideological warfare and class struggle whereas Deng shifted his attention towards the practicability of communist principle in economic progress. Lieberthal (2003) has mentioned that the political considerations in Beijing dictated the pace and thrust of the reform process throughout the 1980’s (Lieberthal, 2003, p.123). Mao failed to recognize that the biggest population of China need more practical solutions than the one mentioned in the communist manifesto. On the other hand, Deng realized that for China like a heavily populated country, princ iples on papers may not help and practical solutions were required. Gittings, (2005) has mentioned that political reformation process undertaken by Deng was the result of his realization that the economic reforms would be ineffective unless the party could also be reformed (Gittings, 2005, p.173). Politics were dictating the Chinese administration before Deng and it was difficult for the business people to start a private business in China before the Deng administration. Deng has realized that the government alone may not be able to tackle China’s problems and the cooperation of the private capital is essential for the